Overview
- Enrollment opportunity for selected individuals
- Starting in May 2025
- Completion time: ~2 months (5 hours/week)
Project Competition
- All participants develop and submit projects
- Top 25 projects selected for presentation
- Winner determined by participant voting
- Winner announced at the conference
- Award to be defined
Course Information
- Format: On-demand, self-paced (approx. 50 hours)
- Methodology: Theory, practical exercises, and case studies
Learning Outcomes
- Understand sport organizations' operating environment and technology's role
- Develop strategic management understanding with technological applications
- Apply key sport management concepts with modern tech trends
Course Modules
Strategic Management
- Values, mission, and vision
- Competitive advantage
- Environmental and internal analysis
- Sport industry analysis
Management Skills
- Leadership
- Management styles
- Talent acquisition and management
Sports Marketing
- The sports consumer
- Marketing mix and product life cycle
- Branding and value proposition
- Market segmentation
- Sports sponsorship
Financial Management
- Financial report interpretation
- Financing in sports
- Profit and loss analysis
- Cash flow versus profits