Masterclasses

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Live Your Dream!

Are you a young, ambitious person looking to launch your own sports-related business or land your dream job in the ever dynamic and exciting sports industry?

We are inviting you to enrol for a chance to be part of our internationally renowned online courses designed to equip you with the knowledge and skills you need to make your mark in the world of sports and business.

APPLY FOR MASTERCLASS

Overview

  • Enrollment opportunity for selected individuals
  • Starting in May 2025
  • Completion time: ~2 months (5 hours/week)

Project Competition

  • All participants develop and submit projects
  • Top 25 projects selected for presentation
  • Winner determined by participant voting
  • Winner announced at the conference
  • Award to be defined

Course Information

  • Format: On-demand, self-paced (approx. 50 hours)
  • Methodology: Theory, practical exercises, and case studies

Learning Outcomes

  • Understand sport organizations' operating environment and technology's role
  • Develop strategic management understanding with technological applications
  • Apply key sport management concepts with modern tech trends

Course Modules

Strategic Management

  • Values, mission, and vision
  • Competitive advantage
  • Environmental and internal analysis
  • Sport industry analysis

Management Skills

  • Leadership
  • Management styles
  • Talent acquisition and management

Sports Marketing

  • The sports consumer
  • Marketing mix and product life cycle
  • Branding and value proposition
  • Market segmentation
  • Sports sponsorship

Financial Management

  • Financial report interpretation
  • Financing in sports
  • Profit and loss analysis
  • Cash flow versus profits
APPLY FOR MASTERCLASS

Our masterclass series is tailored for sports industry professionals, entrepreneurs, investors, and other stakeholders. In collaboration with the renowned Johan Cruyff Institute, the series will offer in-depth sessions aimed at equipping attendees with the knowledge and tools needed to drive sustainable business growth and maximise returns.

The series includes four masterclasses that combine theoretical knowledge with practical applications. This approach will provide attendees with valuable insights and opportunities to enhance their professional skills. The masterclasses include the following:

Revenue Generation in Sports Venues

Sports venues are crucial for generating income for teams, leagues, and the sports industry in general. This masterclass will analyse various innovative strategies and resource optimization techniques to significantly enhance the revenue streams of these venues.

Sustainability in Sport

  1. In recent years, the role of sustainable practices in the sport industry has grown significantly. Sports events, facilities, and organizations are increasingly recognizing their environmental footprint and incorporating environmentally friendly practices. This masterclass will analyse these issues and the various social and political frameworks involved in sports.

Sports Tourism: Boosting Economic Impact and Growth

Sport tourism is a dynamic sector that combines the excitement of sports with the exploration of new destinations. By attracting fans, athletes, and event organizers from around the world, sport tourism generates substantial revenue and stimulates local economies. This masterclass will examine the significant contribution of sport tourism to the economy.

Activating Sport Sponsorship and Maximising Returns

Sport sponsorships are a powerful tool for brands to connect with their audience and foster loyalty. However, to reap benefits, companies must strategically activate these sponsorships and ensure they maximize their return on investment. This masterclass aims to address the different types of sponsorship and techniques to maximize returns and measure their impact.