Overview

  • Enrollment opportunity for selected individuals
  • Starting in May 2025
  • Completion time: ~2 months (5 hours/week)

Project Competition

  • All participants develop and submit projects
  • Top 25 projects selected for presentation
  • Winner determined by participant voting
  • Winner announced at the conference
  • Award to be defined

Course Information

  • Format: On-demand, self-paced (approx. 50 hours)
  • Methodology: Theory, practical exercises, and case studies

Learning Outcomes

  • Understand sport organizations' operating environment and technology's role
  • Develop strategic management understanding with technological applications
  • Apply key sport management concepts with modern tech trends

Course Modules

Strategic Management

  • Values, mission, and vision
  • Competitive advantage
  • Environmental and internal analysis
  • Sport industry analysis

Management Skills

  • Leadership
  • Management styles
  • Talent acquisition and management

Sports Marketing

  • The sports consumer
  • Marketing mix and product life cycle
  • Branding and value proposition
  • Market segmentation
  • Sports sponsorship

Financial Management

  • Financial report interpretation
  • Financing in sports
  • Profit and loss analysis
  • Cash flow versus profits
REGISTER HERE

Our masterclass series is tailored for sports industry professionals, entrepreneurs, investors, and other stakeholders. In collaboration with the renowned Johan Cruyff Institute, the series will offer in-depth sessions aimed at equipping attendees with the knowledge and tools needed to drive sustainable business growth and maximise returns.

The series includes four masterclasses that combine theoretical knowledge with practical applications. This approach will provide attendees with valuable insights and opportunities to enhance their professional skills. The masterclasses include the following: