Our masterclass series with the renowned Johan Cruyff Institute delivers expert-led strategies for maximizing sports venue revenue, driving economic impact through sports tourism, promoting sustainability, and activating high-impact sponsorships.
Revenue generation in sports venues
The success of African players in international leagues suggests that there are factors that enhance their talent, yet this does not always translate in national teams.
Sustainability in sport
Essential Investment or National Burdens? It has been suggested that African lack of success in international sports is due to the lack of infrastructure.
Sports tourism: driving economic impact and growth
Though Africa harvests many successes in many sports, sports management on the continent has not always been exemplary or future-thinking in national and continental federations.
Activating sports sponsorship and maximizing return
The United Nations, in Agenda 2030 (Sustainable Development Goals), recognizes sport as an important enabler of sustainable development.