THE INVESTORS

DEALROOM

The investors dealroom is a a deal-matching platform to connect investors with curated sports-related business opportunities. The Dealroom will feature presentations by startups and business ventures ready for investment and partnerships

POLICYMAKERS

ROUNDTABLE

Policymakers roundtable is a new pan-African platform convening government ministers, private sector leaders, multilateral institutions, and civil society to deliberate on actionable and sustainable policy solutions. The platform will aim at a unified strategy aligned with the AU Sports Policy Framework and Agenda 2063, the African Union’s blueprint for inclusive and sustainable growth.

EXHIBIT AT

SBA2025

Be part of Africa’s growing sports business platform and connect your brand with potential clients, partners, and decision-makers.

ESPORTS & GAMES

FESTIVAL

The Esports Gamefest will offer entertainment but also showcase the rapid emergence of esports as a significant competitive sport and economic driver in Africa attracting a new generation of talent, fans, and investors. The GameFest will serve as a timely platform to explore investment opportunities, talent development pathways, and the strategic integration of esports into the broader African sports economy.

GOLF

TOURNAMENT

SportsBiz Africa Championship, to be held at the pristine Kigali Golf Resort & Villas, will draw elite players from Africa and around the world, offering both competitive sport and a high-level networking platform for investors, sponsors, and policymakers. It will be the first ever Sunshine Tour golf tournament held in Rwanda.

Our Latest

Updates

Attention Rwanda Gamers!

Africa’s Youth in Numbers and the Happy Future they Predict

The Economic Case for Kigali Sports City

Meet Gordon Gogo, SBA Management Training Programme Alumnus

Visit Rwanda Made History with Four Partners Making the UEFA Semis, but the Feat Is Also Africa’s

SportsBiz Africa Golf Championship Returns to Kigali for Even Bigger Second Edition

#SBA2025

From Locker Room

to Boardroom

Exclusive Investment Dealroom

Connect directly with investors, sports entrepreneurs, and industry stakeholders in our curated Dealroom.

ESports and Games Festival

Experience the thrill of competitive gaming at our integrated ESports & Games Festival!

Panel Sessions

Hear from industry titans, sports legends, and business innovators as they share game-changing insights and strategies for success.

Policy Round Tables

Shape the future of sports business through exclusive discussions with policymakers, regulators, and industry leaders driving meaningful change.

Exhibit at SBA 2025 – 2nd Edition

Be part of Africa’s growing sports business platform and connect your brand with potential clients, partners, and decision-makers.

SBA

FORUM SPEAKERS