SportsBiz Africa Forum is an annual flagship event dedicated to advancing the sports economy and promoting sports as a thriving business sector and driver for sustainable development in Africa. This aligns with the African Union Agenda 2063, which recognizes sports as a powerful catalyst for unity, solidarity, and socio-economic progress.
This year’s forum, themed “The Nexus Between Business and Sports Towards Africa’s Development,” will provide an in-depth exploration of current investments within the continent, highlighting well-researched upcoming deals and strategic initiatives that are shaping the future of the sports industry in Africa.
Participants will have unparalleled opportunities to network, learn, and collaborate with industry experts, thought leaders, and investors. The Forum will also feature an exhibition, masterclasses, and a career fair, offering valuable insights and guidance for young professionals aiming to establish themselves in the sports industry.
Our mission is to advance Africa’s sports industry and enhance the sports business sector towards sustainable development in the continent
Attract New Investments: By showcasing Africa’s sports potential, the forum aims to attract new investments annually, creating a prime venue for the best sports business deals on the continent.
Highlight Market Options: The forum will assess the sports industry in Africa, highlighting opportunities for profitable marketing, including sports tourism and technology integration.
Foster Collaboration: Networking sessions and masterclasses will promote collaboration among stakeholders, driving innovation and skill development within the sports industry.
Change Global Perceptions: By leveraging sports for socioeconomic and sustainable development, the forum aims to change global perceptions about Africa.
FORUM
TOPICS
Developing Sports Talent in Africa:
The success of African players in international leagues suggests that there are factors that enhance their talent, yet this does not always translate in national teams.
Rethinking Sports Management in Africa:
Though Africa harvests many successes in many sports, sports management on the continent has not always been exemplary or future-thinking in national and continental federations.
Sports Infrastructure development in Africa :
Essential Investment or National Burdens? It has been suggested that African lack of success in international sports is due to the lack of infrastructure.
The Role of Sports in Sustainable Development in Africa :
The United Nations, in Agenda 2030 (Sustainable Development Goals), recognizes sport as an important enabler of sustainable development.
Marketing Africa through Sports :
The popularity of sports has long been recognized as a marketing strategy, making it easier to reach a huge audience at once.
Sports betting: boom or social evil?
Sport betting is widespread across Africa, with one of the drivers being smartphone penetration.
Technology in Sports:
Technology is now part of sports and includes a range of solutions, from Video Assistant Referee to performance data analysis.
Media and Innovations in Sports :
The media and sports landscape has changed with the entrance of over-the-top (OTT) sports platforms streaming sports events on the internet.
POLICY
ALIGNMENT
The SportsBiz Africa Forum associates its goals with the UN SDGs and will make an effective and efficient contribution to Goal No. 8, which aims at promoting sustained, inclusive, and sustainable economic growth, full and productive employment, and decent work for all.
The SportsBiz Africa Forum aligns with African Union’s Agenda 2063 by promoting inclusive growth, sustainable development, job creation, economic diversification, resilience, and boosting hospitality and tourism industries. It aspires to be an annual event contributing to a prosperous Africa.
The Sport Policy Framework contributes to AU Agenda 2063’s “Africa we want” via five components: Active, Winning, Sustainable, United, and Innovative Africa. SportsBiz Africa Forum interactions aim to strategize implementing this AU sports policy for sustainable, inclusive development.