With over 15 years of experience, Daniel Noake is an accomplished leader in the global sports and entertainment industries. As Managing Partner of Hammerton Barca, he connects international brands and sports organizations to the opportunities emerging across Africa, driving growth and innovation.

Daniel previously spent a decade at IMG, where he directed major events like the Indian Premier League and world-renowned music festivals, building a reputation for delivering large-scale productions with precision and impact. Hammerton Barca’s recent projects include the Backstreet Boys’ debut concert in Cairo and Qatar’s first outdoor ice rink at Lusail Winter Wonderland.

Find out more at www.hammertonbarca.com