Our masterclass series is tailored for sports industry professionals, entrepreneurs, investors, and other stakeholders. In collaboration with the renowned Johan Cruyff Institute, the series will offer in-depth sessions aimed at equipping attendees with the knowledge and tools needed to drive sustainable business growth and maximise returns.
The series includes four masterclasses that combine theoretical knowledge with practical applications. This approach will provide attendees with valuable insights and opportunities to enhance their professional skills. The masterclasses include the following:
Revenue Generation in Sports Venues
Sports venues are crucial for generating income for teams, leagues, and the sports industry in general. This masterclass will analyse various innovative strategies and resource optimization techniques to significantly enhance the revenue streams of these venues.
Sustainability in Sport
- In recent years, the role of sustainable practices in the sport industry has grown significantly. Sports events, facilities, and organizations are increasingly recognizing their environmental footprint and incorporating environmentally friendly practices. This masterclass will analyse these issues and the various social and political frameworks involved in sports.
Sports Tourism: Boosting Economic Impact and Growth
Sport tourism is a dynamic sector that combines the excitement of sports with the exploration of new destinations. By attracting fans, athletes, and event organizers from around the world, sport tourism generates substantial revenue and stimulates local economies. This masterclass will examine the significant contribution of sport tourism to the economy.
Activating Sport Sponsorship and Maximising Returns
Sport sponsorships are a powerful tool for brands to connect with their audience and foster loyalty. However, to reap benefits, companies must strategically activate these sponsorships and ensure they maximize their return on investment. This masterclass aims to address the different types of sponsorship and techniques to maximize returns and measure their impact.